In 2015 they began operating in Kazakhstan, while in 2017 they debuted in Cyprus and Tanzania. In the interim period, Parimatch sought to expand into different areas across the globe. Prior to this both the brand and business went by the same name. Only in 2021 did Parimatch add ‘Tech’ on to the end of its corporate identity. They did, however, return to the country in 2020 when betting was legalised once again. Although they initially enjoyed a lot of success in Ukraine, betting was prohibited in 2009 following a change of law. The brand Parimatch went online in 2000, becoming one of the first bookmakers to be available on the world wide web in the CIS region. The brand was first set up in 1994, originally based in Kyiv before moving east to Russia in 1998. It is, therefore, a sizeable operation, but with over 2.6 million active users, you need to be a large company to deal with this amount of traffic. We do know, however, that the company has between 1,000 and 5,000 members of staff. The precise Parimatch number of employees is not known, and even if it was publicly available, the figure would change on a regular basis. A long list of bookmakers have their base in Cyprus because it is something of a tax haven compared to many other European nations. The brand does operate in Cyprus but the decision to move the Parimatch headquarters to the island was most likely motivated by favourable tax conditions. Parimatch Tech have their headquarters in Limassol, Cyprus although they do also have development centres in Ukraine, Czech Republic and Belarus. Roman Syrotian – Supervisory Board Chair.These three names, plus Biloruska, form the highest-level management team at Parimatch Tech and are the main people responsible for key decisions. Supporting Liashko were two new deputy CEO appointments, Anna Motruk the Chief Financial Officer, and Evgen Belousov, the Chief Revenue Officer. These changes did not last long though, as in the spring of 2022, the company decided to make Liashko sole Parimatch CEO, with Syrotian opting to take on a Supervisory Board role. This reshuffle saw co-owner Sergey Portnov step back from his CEO role and switch to being the Chairman of the board. In 2021, Parimatch Tech carried out some fresh structural changes to its leadership team, including a new joint CEO-leadership approach consisting of Maksym Liashko and Roman Syrotian.
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